Vertical SaaS in LatAm with Cometa, Fudo, and PulpOS

While the US is facing SaaS fatigue, the story of software as a service is still on page one in Latin America. The region has leapfrogged the on-premise stage, with companies looking for digitalization fixes that are easy yet personalized. This is where Vertical SaaS comes in. Here at Latitud, we’ve seen how some software as a service have traded market size for market share, aiming to lead by finding product-market fit inside an industry. That’s the case with Cometa ’s private schools, Fudo ’s restaurants, and PulpOS ’ product retailers. We sat down with founders Andrés Benavides , Justo José Ferraro , and Frank Martin to understand how their startups conquered a fundamental piece for every SaaS: the right to win. What you’ll hear in this episode: — The key to growing a Vertical SaaS: building trust and dominating data; — Why we’re at the right time for building a VSaaS in LatAm; — What makes SaaS more defensible in your LatAm; — What was the core product, that initial wedge, and the additional layers of Cometa, Fudo, and PulpOS; — And how AI empowers or threatens VSaaS. My name's Tomas Roggio and this is the Latitud Podcast. Vamos, LatAm! Building good sh*t in Latin America? Learn about how Latitud can help you at latitud.com Discover and pitch Latitud Ventures , your partner from 0 to 1 and beyond Sign up for our weekly newsletter for founder insights and some tough love And

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Vertical SaaS in LatAm with Cometa, Fudo, and PulpOS is an episode from Latitud Podcast by Latitud.

This episode is 44:11 long.

This episode was published on Jan 9, 2025.

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