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R&D Spending Is the Most Misleading Number in Business
Every public company's R&D number is a lie hiding in plain sight. Not because anyone falsified it. Because the number was never built to tell the truth. It was built to satisfy an accounting standard written in 1974. And...
About This Episode
R&D Spending Is the Most Misleading Number in Business is an episode from Killer Innovations: Successful Innovators Talking About Creativity, Design and Innovation | Hosted by Phil McKinney by Phil McKinney. Every public company's R&D numbe...
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This episode belongs to Killer Innovations: Successful Innovators Talking About Creativity, Design and Innovation | Hosted by Phil McKinney.
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Episode Details
Published Apr 15, 2026, 16:31 long, audio available.
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