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When One Word Steers Your Answer

Killer Innovations: Successful Innovators Talking About Creativity, Design and Innovation | Hosted by Phil McKinney by Phil McKinney

Aug 5, 202613:59Business

In 1974, a psychologist named Elizabeth Loftus showed a group of people a film of a car accident. Afterward, she asked half the group one question: how fast were the cars going when they hit each other? The other half go...

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