CrossFit has a new CEO (again)

In this episode of Kettlebell & Cocktails with John & Niki, we dive into one of the biggest headlines in the CrossFit world: the hiring and announcement of new CEO Bruce Edwards. We break down what this leadership change could mean for the future of the brand, the community, and the direction of CrossFit as a whole. John also shares insights from a conversation he had with Edwards several weeks ago—including some candid advice he offered—and reflects on how that perspective shapes his outlook now. We also shift gears into training talk, with John opening up about the current challenges he’s facing in his Hyrox prep—the physical and mental grind, what’s not clicking, and how he’s working through it. With both John and Niki set to compete at HWPO Hyrox Boston, the pressure (and excitement) is building. It’s a mix of industry insight, real talk on training struggles, and a bit of life outside the gym—exactly what you’d expect from Kettlebell & Cocktails.

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CrossFit has a new CEO (again) is an episode from KETTLEBELLS & COCKTAILS by KETTLEBELLS & COCKTAILS.

This episode is 01:07:09 long.

This episode was published on Apr 29, 2026.

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