Neuroscience of Marketing with Dr. Matt Johnson Part 1: What is a brand?

“Marketing is an exchange of value between company and consumer“ Dr. Matt Johnson sits down with us to teach us some Marketing 101 and explain how marketing is actually perceived by the consumer. During Part 1 of our discussion we explore: What is marketing? Identifying unmet needs in the marketplace Collecting data Assimilating that back to your brand and delivering it to your consumers What is a brand? And where does it live? The impact of the brand is in the minds of the consumers What gives a brand power The importance of how you make the consumer feel How to find more of your ideal clients Not limiting your market before your brand is established You need to think about marketing, branding, and your perception in your clients' minds and Dr. Matt Johnson is here to help. And stay tuned for Part 2 on July 9th, where we dive deeper into differentiation, the 4 P’s of marketing, and how to leverage AI to drill down your messaging. Matt’s website: Matt’s blog: Get Matt’s books Blindsight and Branding that Means Business To learn more about Real Geeks and what we have to offer at

You can listen to Neuroscience of Marketing with Dr. Matt Johnson Part 1: What is a brand? online on Radio and Podcast. Open the player on this page to stream the available audio.

Neuroscience of Marketing with Dr. Matt Johnson Part 1: What is a brand? is an episode from Keeping It Real by Kevin McCarthy.

This episode is 31:57 long.

This episode was published on Jun 25, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Keeping It Real when more episodes are available from the podcast feed.