How to Build Relationships Online with Katie Lance

You don’t need to go viral or become a full-time content creator to grow your real estate business. In this episode of /RealEstate , we sit down with social media expert Katie Lance to break down what’s actually working right now and what’s just noise. Katie shares a smarter, simpler strategy to turn social media into a lead-generating machine and tells you how to convert social media followers into clients. We dive into why “social media is rented ground,” how to move people from scrolling to real conversations, and how to use AI without sounding like everyone else. If you’ve ever felt overwhelmed by content creation, unsure what to post, or frustrated that your social media isn’t turning into real clients this is the playbook you’ve been missing. Get even more great insights from Katie at Katie's Free Content Grid: The Katie Lance Podcast: Connect with Katie on Instagram:

You can listen to How to Build Relationships Online with Katie Lance online on Radio and Podcast. Open the player on this page to stream the available audio.

How to Build Relationships Online with Katie Lance is an episode from Keeping It Real by Kevin McCarthy.

This episode is 45:37 long.

This episode was published on Apr 1, 2026.

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