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S06.EP18 - Transforming Amazon: Behind the Brand Overhaul with Koto (James Greenfield) artwork
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S06.EP18 - Transforming Amazon: Behind the Brand Overhaul with Koto (James Greenfield)

JUST Branding by JUST Branding - by Jacob Cass & Matt Davies

Nov 4, 202500:35:37Arts

How do you reimagine one of the world’s most powerful brands? Over 18 months, across 15 global markets, and with 50+ sub-brands, Koto partnered with Amazon to deliver one of the largest brand transformations in recent hi...

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S06.EP18 - Transforming Amazon: Behind the Brand Overhaul with Koto (James Greenfield) is an episode from JUST Branding by JUST Branding - by Jacob Cass & Matt Davies. How do you reimagine one of the world’s most powerful brands? Over 18 mo...

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Published Nov 4, 2025, 00:35:37 long, audio available.

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