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S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries artwork
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S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries

JUST Branding by JUST Branding - by Jacob Cass & Matt Davies

Oct 21, 202500:43:56Arts

In this episode, global branding expert Laura Ries joins Matt and Jacob to unpack her provocative new book Strategic Enemy: How to Build a Brand Position by Fighting Someone Else . Together they explore why great brands...

About This Episode

S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries is an episode from JUST Branding by JUST Branding - by Jacob Cass & Matt Davies. In this episode, global branding expert Laura Ries joins Matt and Jacob to unpa...

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Published Oct 21, 2025, 00:43:56 long, audio available.

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