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S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries
In this episode, global branding expert Laura Ries joins Matt and Jacob to unpack her provocative new book Strategic Enemy: How to Build a Brand Position by Fighting Someone Else . Together they explore why great brands...
About This Episode
S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries is an episode from JUST Branding by JUST Branding - by Jacob Cass & Matt Davies. In this episode, global branding expert Laura Ries joins Matt and Jacob to unpa...
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Episode Details
Published Oct 21, 2025, 00:43:56 long, audio available.
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Questions About This Episode
What is S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries about?
In this episode, global branding expert Laura Ries joins Matt and Jacob to unpack her provocative new book Strategic Enemy: How to Build a Brand Position by Fighting Someone Else . Together they explore why great brands need a clear adversary, how to choose the right one, and how this approach sharpens focus, storytelling, and growth. Expect iconic examples, practical frameworks, and fresh inspiration for your next brand strategy session.
Where can I listen to S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries?
You can listen to S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries from?
S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries is an episode from JUST Branding by JUST Branding - by Jacob Cass & Matt Davies.
How long is this episode?
This episode is 00:43:56 long.
When was this episode published?
This episode was published on Oct 21, 2025.
Can I save S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries for later?
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Are there related episodes from JUST Branding?
Yes. This page shows related episodes from JUST Branding when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries?
You can listen to S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries is from JUST Branding by JUST Branding - by Jacob Cass & Matt Davies.
What are the episode details?
Published Oct 21, 2025 and 00:43:56 long