S06.EP11 - Inside DixonBaxi: Building Brands That Matter with Simon Dixon

In this episode, we go inside the mind of Simon Dixon, co-founder of the global brand and design consultancy DixonBaxi. » Learn more at Known for shaping bold, human brands for some of the world’s most iconic companies, Simon shares how his team builds what they call Intelligent Identities™—living systems designed for scale, emotion, and relevance. We cover: • The DixonBaxi Way: principles, process, and creative culture • Why emotion—not aesthetics—is the foundation of powerful design • How to build brand systems that stay flexible without losing clarity • What SuperFutures is, and how it’s reshaping the future of brand innovation • Lessons from decades of creative risk, leadership, and reinvention This is a must-listen for designers, strategists, and creative leaders who want to push beyond surface-level branding and build brands that actually matter.

You can listen to S06.EP11 - Inside DixonBaxi: Building Brands That Matter with Simon Dixon online on Radio and Podcast. Open the player on this page to stream the available audio.

S06.EP11 - Inside DixonBaxi: Building Brands That Matter with Simon Dixon is an episode from JUST Branding by JUST Branding - by Jacob Cass & Matt Davies.

This episode is 00:44:32 long.

This episode was published on Jun 26, 2025.

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