S06.E16 - De-Positioning: A Bold New Playbook for Brand Strategy with Todd Irwin

What if the key to standing out wasn’t finding your niche… but attacking the norm? Learn more at In this provocative episode, we sit down with Todd Irwin , Chief Strategy Officer at Fazer and author of the new book De-Positioning (Amazon), to challenge the status quo of brand strategy. Drawing on decades of experience with both global giants and venture-backed startups, Todd reveals why traditional positioning frameworks are falling short—and how De-Positioning flips the script. You’ll learn: Why most brand positioning fails to drive real impact How to win by challenging category conventions What CMOs and founders get wrong about brand-growth alignment How to put De-Positioning into practice in your own brand today Whether you’re a strategist, creative, or founder, this episode will give you a sharp new lens to rethink how your brand competes. 🎧 Tune in and get ready to play offense.

You can listen to S06.E16 - De-Positioning: A Bold New Playbook for Brand Strategy with Todd Irwin online on Radio and Podcast. Open the player on this page to stream the available audio.

S06.E16 - De-Positioning: A Bold New Playbook for Brand Strategy with Todd Irwin is an episode from JUST Branding by JUST Branding - by Jacob Cass & Matt Davies.

This episode is 00:41:57 long.

This episode was published on Oct 2, 2025.

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