402 Martin Reiter – Building a $100B home for regenerative brands

What is needed to truly move the needle on health? Create more research, more trials on nutrient density, more advocacy? Or, as Martin Reiter, founder of RARE argues, create the next regen Nestlé or Unilever: a 100 billion (yes, that’s a B) regenerative consumer goods conglomerate, with only better-for-you and better-for-the-planet brands. The demand is there; the current incumbents are unable to innovate in regen, as they are built on chemical ingredients. The story usually goes like this: a group of people sets up a food (or cosmetics) brand that is better for you and better for the planet. Much better ingredients, honest sourcing, actually healthy, not UPF, etc. Then they need some money and raise funds, keep building, scaling, and at some point, 10–15 years down the road, the founders get tired and want to take some money off the table. and their existing investors need to get out and return money to their LPs. Currently, their only option is to sell to an incumbent, which then unfortunately usually screws it up. They start tweaking the ingredients, squeezing farmer margins, etc. The original founders leave after a few frustrating years. Is there a better way? A permanent home for regen, good-for-you, good-for-the-planet brands? A regen Nestlé or Unilever, if you will? More about this episode . ========================== In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate Thoughts? Ideas? Questions? Send us a message! LARIS 2026 Latin American Regenerative Investment Summit (Cumbre de Inversiones Regenerativas de América Latina). Be part of the movement that is regenerating the way we learn, invest, and live. Bogotá, Colombia May 12 - 14 Find out more about our Generation-Re investment syndicate: Thank you to our Field Builders Circle for supporting us. Learn more here Support the show ======= In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen. 👩🏻‍💻 VISIT OUR WEBSITE 📚 JOIN OUR VIDEO COURSE 💪🏻 SUPPORT OUR WORK Join Gumroad Share it Give a 5-star rating Buy us a coffee… or a meal! ======= 🎙 YouTube channel 🔗 Linkedin 📸 Instagram Join our newsletter ! ======= The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed financial advisor or investment professional before making any financial decisions. Feedback, ideas, suggestions? Get in touch!

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402 Martin Reiter – Building a $100B home for regenerative brands is an episode from Investing in Regenerative Agriculture and Food by Koen van Seijen.

This episode is 63:42 long.

This episode was published on Jan 27, 2026.

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