416 Sherry Hess – Hijacked Flavour: reclaiming taste from the food industry

Your tongue might be the most underused tool we have for understanding food quality — and for moving consumer buying power toward regenerative farming. Sherry Hess, culinary professional, nutritionist, and founder of The Flavor Remedy, makes the case that taste is not a nice-to-have. It is a powerful biological signal, and the food processing industry has understood this far longer than we have. We go deep on the five tastes — salty, sweet, sour, bitter, and umami — and on why ultra-processed food has been so effective at training us toward intense sweetness while stripping out complexity. Sherry argues that bitterness isn't a flaw to engineer out; it's the missing piece tied to polyphenols, antioxidants, detoxification, glucose metabolism, and satiety. The good news: chefs already know how to balance bitter with umami, fat, protein, and spice. We don't all need to go to culinary school — we just need to borrow a few of their moves. We also take apart the "chocolate steak syndrome": the fitness industry has built an entire pipeline of protein products with steak-level nutrition engineered to taste like chocolate and in doing so, trained a generation to completely ignore what flavour is actually telling them. For investors and brand builders, Sherry has a practical provocation: if a product claiming to be regenerative needs five or six flavourings on the label, it's almost certainly masking the low quality of what's underneath More topics covered: the five tastes framework and what each signals biologically; why bitter links to immune function, glucose metabolism, and detoxification; how non-nutritive sweeteners disrupt the microbiome. Thoughts? Ideas? Questions? Send us a message! LARIS 2026 Latin American Regenerative Investment Summit (Cumbre de Inversiones Regenerativas de América Latina). Be part of the movement that is regenerating the way we learn, invest, and live. Bogotá, Colombia May 12 - 14 Find out more about our Generation-Re investment syndicate: Thank you to our Field Builders Circle for supporting us. Learn more here Support the show ======= In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen. 👩🏻‍💻 VISIT OUR WEBSITE 📚 JOIN OUR VIDEO COURSE 💪🏻 SUPPORT OUR WORK Join Gumroad Share it Give a 5-star rating Buy us a coffee… or a meal! ======= 🎙 YouTube channel 🔗 Linkedin 📸 Instagram Join our newsletter ! ======= The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed financial advisor or investment professional before making any financial decisions. Feedback, ideas, suggestions? Get in touch!

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416 Sherry Hess – Hijacked Flavour: reclaiming taste from the food industry is an episode from Investing in Regenerative Agriculture and Food by Koen van Seijen.

This episode is 71:33 long.

This episode was published on Apr 14, 2026.

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