36: Vaccines, brands and public affairs: The year ahead in PR and comms
Jan 29, 2021 - 49:32
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Agencies and brands are investing more of their marketing budgets into social cause campaigns, but not all are getting it right. Woke-washing has become a concern and some marketers are reluctant to be called out as hypo...
32: The rise of purpose-driven marketing is an episode from In conversation with… by Audioboom. Agencies and brands are investing more of their marketing budgets into social cause campaigns, but not all are getting it right. Woke-washing ha...
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Published Oct 14, 2019, 45:34 long, audio available.
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