32: The rise of purpose-driven marketing

Agencies and brands are investing more of their marketing budgets into social cause campaigns, but not all are getting it right. Woke-washing has become a concern and some marketers are reluctant to be called out as hypocrites. Global expert on purpose marketing Sue Garrard used to lead Unilever’s sustainability and comms program. She joins Blurred co-founder Nik Govier and Freuds partner Lotte Jones to discuss whether brands should play in the purpose space, the tension between backing a social cause and being called out as a hypocrite, and how to do purpose marcoms effectively.

You can listen to 32: The rise of purpose-driven marketing online on Radio and Podcast. Open the player on this page to stream the available audio.

32: The rise of purpose-driven marketing is an episode from In conversation with… by Audioboom.

This episode is 45:34 long.

This episode was published on Oct 14, 2019.

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