31: Is the pitching process broken - part 2

Agency leaders and many marketers believe the pitching process isn’t fit for purpose, but is this view shard by new business and procurement consultants? The answer is ‘yes’ and ‘no’. The process is far from perfect and can be improved, but us still a vital mechanism in how clients choose agency partners. That’s the verdict of procurement guru Tina Fegent and new business experts Tony Spong (AAR) and Charlie Carpenter (Creativebrief). They explain the parts of pitching that work well and how highly clients prioritise PR pitches – which may make for uncomfortable listening to some.

You can listen to 31: Is the pitching process broken - part 2 online on Radio and Podcast. Open the player on this page to stream the available audio.

31: Is the pitching process broken - part 2 is an episode from In conversation with… by Audioboom.

This episode is 44:53 long.

This episode was published on Jul 30, 2019.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from In conversation with… when more episodes are available from the podcast feed.