How to Niche if You're Afraid of Niching

Today, we'll talk about the big question - should you start with a focused niche? There are pros and cons to the approach, but the perceived cons - "what if I get tired of the niche in a few years?" , "what if the niche doesn't lead to a bigger market?" , "isn't a niche just hiding from the bigger problem I want to solve?" have gotten louder lately. So, we'll address them. We'll go over what a good niche looks like, how to get one, and how to grow. Podcast Insider Sign Up Tacklebox Kurt Vonnegut Shape of Stories Slice Podcast - How to Get Your First 1,000 Customers 1:00 Kurt Vonnegut - The Shape of Stories 2:38 The Niche Question 4:15 The Jiro Problem 5:20 Act 1 - A Chef's Startup 7:48 Smooth Jazz 8:15 Act 2 - What's a Niche For? 8:44 A Niche is a Shortcut to Trust 11:49 A Niche to Seed Future Growth 13:40 What a Good Niche Looks Like 14:25 The Cook By Smelling Niche 16:38 Act 3 - How to Grow From a Niche 17:29 Grow Vertically or Horizontally? 19:20 Grow through Influential Customers 20:00 Spice Smelling Niche 21:14 Act 4 - The Real Villain, and the Real Hero 22:11 Trust in Future You

You can listen to How to Niche if You're Afraid of Niching online on Radio and Podcast. Open the player on this page to stream the available audio.

How to Niche if You're Afraid of Niching is an episode from Idea to Startup by Brian Scordato.

This episode is 00:23:49 long.

This episode was published on Oct 30, 2025.

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