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A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hund...
Today, we'll talk about one of the most effective methods to do hard things we've found at Tacklebox: Scripting the start and end. Tacklebox...
Today we'll talk about thrust and drag, the components of momentum. Momentum is the lifeblood for startups, but most people leave it to chan...
Today, we'll talk through a framework that'll help you evaluate whether you're building something useful enough to anchor a business. Most s...
Today, we'll run through a Concierge MVP example live on the pod. Brian chooses an idea specifically because someone wrote in and said it wa...
Today, we talk through the Silk Sheet Problem - how to do something new and hard when your life is fairly... comfortable. We help a listener...
Today we'll talk through how to test out and build a startup idea in ~10 days by answering four questions. We'll use an idea that's oddly po...
Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and n...
Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks...
Today, we'll help you find a differentiator powerful enough that it can support your business. We'll talk through what a differentiator actu...
Today, we'll lay out a framework to help you identify and kill bad ideas. It's hard to objectively evaluate your idea early on - this framew...
A 20(ish) minute skills episode on sales 101 for entrepreneurs who hate sales. We go through three tactics and a bunch of examples to help y...
Today we'll talk about why people hand their keys over to random strangers on the street in New York City, how a person selling cures for ba...
Today we talk about two methods to help make your big startup plans for 2026 manageable. We borrow Short Assignments and Shitty Drafts from...
Today, we'll talk through how you'll find customers in-person. This is the single most important acquisition tool for early-stage founders,...
Today, we're digging into the mailbag for your Thanksgiving commute. First, what idea would Brian start if he had to start an idea? We go de...
This episode is a toolkit for right-brain founders who get lost in ideas and struggle to execute. Brian shares three practical systems—AI as...
Today, we'll help you pick your startup's first customer segment. This decision dooms a huge percentage of first time entrepreneurs - if you...
Today, we'll talk about the big question - should you start with a focused niche? There are pros and cons to the approach, but the perceived...
Hard problems are the only problems worth your time. Today, we'll talk about how to identify them and build a business around them. We'll di...
Today, we talk about why you struggle so much with easy, seemingly straightforward tasks as a founder. You probably assume this is a product...
Most founders hope to get lucky. But luck isn't random - it can (and has to be) engineered. Today we'll break down exactly what luck is and...
Today, we'll help you build an SOP for testing startup ideas. We'll use an example from a listener - a startup in the homeschooling space -...
Today, we'll talk about why so many entrepreneurs can't effectively explain what they're doing to their customers. The short answer is they...
Today’s episode is for everyone who struggles to summarize their startup in a sentence. We lay out a framework to do this well with help fro...
Today, we'll teach you how to name your startup. This is from No Whisper Ideas, a post sent every Sunday by Brian. Customer Interviews Works...
Today, we build a machine to help you actually run customer interviews. We’ll use AI to tackle the big blockers—accountability, CRM setup, o...
Today, we talk through a 4-part system to generate ideas - one that'll tap into your brain's natural ability to develop novel solutions rath...
Today, we'll help you tackle the big question for entrepreneurs with startup ideas and jobs - when's it time to quit the job and focus on th...
Today, we talk about the difference between Entrepreneur Brain and Normal Brain. Normal Brain is out to sabotage your startup. We teach you...
Today, we'll help you get two months of work done in a weekend. We break down a four-part sprint framework that is actually realistic and ma...
Today, we'll help all the non-storytellers tell a compelling story about their business. We've got a framework that'll walk you through the...
Most startup advice says you need to be "maniacally focused" on one thing. I disagree. You need to balance your focus with some good old fas...
One of the most-listened and shared episodes of 2024 - an episode that multiple people reached out months later to say "this single episode...
Today, we'll help you stop beating yourself up so that you have the space to take the creative, strategic risks your startup needs to be suc...
Today, we've got a classic, much-listened to episode on getting your first 1,000 customers. We contrast the approaches of two pizza companie...
Most founders don't know what their differentiator is. That's a problem. Today, we walk through two paths to help you find a differentiator...
Vacuums are uncomfortable, but they're actually far less risky than the alternative. A No Whisper Ideas post on how to think about, approach...
Today, we're digging into the mailbag to answer some common questions. We hit on how to actually commit to a startup idea when you aren't co...
Today is Part 2 of the series introducing the ERP (Early Rep Potential) Rubric. The idea behind ERP is that the best idea for you is the one...
Today, we're trying something new. We send out the No Whisper Ideas newsletter every Sunday, and today, we posted it here. Maybe you'll like...
Got a notebook full of startup ideas but no clue which one to build first? In this week’s pen-and-paper episode, we walk through the ERP—Ear...
Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and n...
We're Back! Today, we'll talk about Extreme Quality - the best way to create contrast for your startup and the antidote to the average stuff...
Today, we'll talk about the four steps I'd take if I needed to start a startup in 2025. We'll also talk about idiots. We begin by embracing...
Today is episode two of testing an idea (AI for Parenting) live on the pod. We use a second round of interviews to go deep on the actual pro...
Today is day one of testing an idea live on the pod. We talk through how to turn a big, broad idea (AI for Parenting) into something actiona...
A special Thanksgiving mailbag episode answering your biggest questions (plus a holiday deal for the dedicated listeners who aren't too busy...
Today, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing...
Most founders hope to get lucky. But luck isn't random - it can (and has to be) engineered. Today we'll break down exactly what luck is and...
Today we'll dig in on productizing your customer's first step. This is the best path to building a product that generates revenue immediatel...