The Daniel Tiger SOP - How to Regularly Do Hard Things (ITS Classic)
Today, we'll talk about my favorite item from the Always Work List from a few weeks back - the Daniel Tiger SOP. Entrepreneurship requires y...
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Business
Idea to Startup
A podcast for people working on startup ideas. We have 15-minute tactical episodes and occasional interviews with people who did the early things exceptionally well. We've helped launch hund...
Episodes
20 of 281 episodesStarting a wine company in 17 minutes (ITS CLASSIC)
Today, we start a wine business in 17 minutes. It's a classic episode and it's a good time.
An Operating System to Help You Move Faster By Focusing On Less (feat. a monkey reciting Hamlet)
Today is part 2 of our series helping you build an internal operating system. We identify the four things you'll need to have happen for you...
15 Min(ish) Skill: Script the Start and End (ITS Classic)
Today, we'll talk about one of the most effective methods to do hard things we've found at Tacklebox: Scripting the start and end.
Thrust and Drag, Part 1: A System to Keep Momentum
Today we'll talk about thrust and drag, the components of momentum. Momentum is the lifeblood for startups, but most people leave it to chan...
A Framework to Make Sure You're Building Something Useful
Today, we'll talk through a framework that'll help you evaluate whether you're building something useful enough to anchor a business. Most s...
Running a Concierge MVP Live (feat. the four-step Concierge MVP framework) ITS Classic
Today, we'll run through a Concierge MVP example live on the pod. Brian chooses an idea specifically because someone wrote in and said it wa...
Three Shortcuts to Actually Help You Get Started On Your Idea
Today, we talk through the Silk Sheet Problem - how to do something new and hard when your life is fairly... comfortable. We help a listener...
Start a Startup in Ten Days with Four Questions (ITS super-classic)
Today we'll talk through how to test out and build a startup idea in ~10 days by answering four questions. We'll use an idea that's oddly po...
Giving Your Startup an Identity
Today, we’re talking about startup identity—why you need one, and how it makes every decision you face way easier. We’ll talk swimming and n...
How to Get Your First Customers (The Trust to Risk Ratio)
Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks...
The One Thing That Matters - How to Find a Differentiator That'll Support Your Business (ITS Classic)
Today, we'll help you find a differentiator powerful enough that it can support your business. We'll talk through what a differentiator actu...
How to Identify and Kill Bad Startup Ideas Masquerading As Good Ones (ITS Classic)
Today, we'll lay out a framework to help you identify and kill bad ideas. It's hard to objectively evaluate your idea early on - this framew...
The Three Pillars of Sales for Entrepreneurs Who Hate Sales (ITS Classic)
A 20(ish) minute skills episode on sales 101 for entrepreneurs who hate sales. We go through three tactics and a bunch of examples to help y...
Three Ways to Create Trust (ITS Classic - top 1%)
Today we'll talk about why people hand their keys over to random strangers on the street in New York City, how a person selling cures for ba...
The One-Inch Picture Frame
Today we talk about two methods to help make your big startup plans for 2026 manageable. We borrow Short Assignments and Shitty Drafts from...
How to Find Your Customers In-Person (Even If You're SURE You Can't)
Today, we'll talk through how you'll find customers in-person. This is the single most important acquisition tool for early-stage founders,...
The Coffee Truck Idea I'd Start Tomorrow (Thanksgiving Mailbag)
Today, we're digging into the mailbag for your Thanksgiving commute. First, what idea would Brian start if he had to start an idea? We go de...
How to Finally Get Your Ideas Into the World as a Right-Brain Founder
This episode is a toolkit for right-brain founders who get lost in ideas and struggle to execute. Brian shares three practical systems—AI as...
How to Pick Your First Customer
Today, we'll help you pick your startup's first customer segment. This decision dooms a huge percentage of first time entrepreneurs - if you...