Thrust and Drag, Part 1: A System to Keep Momentum

Idea to Startup by Brian Scordato

Apr 8, 202600:20:43Business

Today we'll talk about thrust and drag, the components of momentum. Momentum is the lifeblood for startups, but most people leave it to chance. By focusing on the inputs of momentum - thrust and drag - you can build syst...

Related Episodes

Continue listening to more episodes from Idea to Startup.

The Daniel Tiger SOP - How to Regularly Do Hard Things (ITS Classic)

Jul 16, 2026 - 00:18:31

Today, we'll talk about my favorite item from the Always Work List from a few weeks back - the Daniel Tig...

Starting a wine company in 17 minutes (ITS CLASSIC)

Jul 1, 2026 - 00:17:19

Today, we start a wine business in 17 minutes. It's a classic episode and it's a good time.

An Operating System to Help You Move Faster By Focusing On Less (feat. a monkey reciting Hamlet)

Jun 11, 2026 - 00:28:24

Today is part 2 of our series helping you build an internal operating system. We identify the four things...

15 Min(ish) Skill: Script the Start and End (ITS Classic)

Apr 15, 2026 - 00:14:25

Today, we'll talk about one of the most effective methods to do hard things we've found at Tacklebox: Scr...

A Framework to Make Sure You're Building Something Useful

Mar 25, 2026 - 00:25:17

Today, we'll talk through a framework that'll help you evaluate whether you're building something useful...

Running a Concierge MVP Live (feat. the four-step Concierge MVP framework) ITS Classic

Mar 18, 2026 - 00:24:23

Today, we'll run through a Concierge MVP example live on the pod. Brian chooses an idea specifically beca...

Three Shortcuts to Actually Help You Get Started On Your Idea

Mar 5, 2026 - 00:22:28

Today, we talk through the Silk Sheet Problem - how to do something new and hard when your life is fairly...

Start a Startup in Ten Days with Four Questions (ITS super-classic)

Feb 19, 2026 - 00:22:52

Today we'll talk through how to test out and build a startup idea in ~10 days by answering four questions...