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How to Get Your First Customers (The Trust to Risk Ratio)
Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks that are holding your customer back and shoulder those risks early on to build...
About This Episode
How to Get Your First Customers (The Trust to Risk Ratio) is an episode from Idea to Startup by Brian Scordato. Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify t...
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Episode Details
Published Feb 4, 2026, 00:18:37 long, audio available.
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