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How to Get Your First Customers (The Trust to Risk Ratio) artwork
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How to Get Your First Customers (The Trust to Risk Ratio)

Idea to Startup by Brian Scordato

Feb 4, 202600:18:37Business

Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks that are holding your customer back and shoulder those risks early on to build...

About This Episode

How to Get Your First Customers (The Trust to Risk Ratio) is an episode from Idea to Startup by Brian Scordato. Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify t...

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Published Feb 4, 2026, 00:18:37 long, audio available.

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What is How to Get Your First Customers (The Trust to Risk Ratio) about?

Today, we'll help you get your first customers. We'll do it by learning how to use the trust to risk ratio - a way to identify the big risks that are holding your customer back and shoulder those risks early on to build trust. We talk through risk and trust with Find Your Lobster, Soona, and a finicky water pump. Tacklebox Soona

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How to Get Your First Customers (The Trust to Risk Ratio) is an episode from Idea to Startup by Brian Scordato.

How long is this episode?

This episode is 00:18:37 long.

When was this episode published?

This episode was published on Feb 4, 2026.

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Where can I listen to How to Get Your First Customers (The Trust to Risk Ratio)?

You can listen to How to Get Your First Customers (The Trust to Risk Ratio) on this page when the episode audio is available from the podcast feed.

Which podcast is this episode from?

How to Get Your First Customers (The Trust to Risk Ratio) is from Idea to Startup by Brian Scordato.

What are the episode details?

Published Feb 4, 2026 and 00:18:37 long