How to build a content strategy for your SaaS company

Are you trying to figure out your content strategy? Here are 6 simple steps that can help you create a massive content backlog: 1) Who are you trying to help / serve? Ideally, use a real life example. 2) What keeps them up at night? What problems are they facing? 3) What are the negative consequences of their problems? What happens if they don't solve this problem? 4) What is their dream scenario? What are their motivations, needs and goals? 5) What are the checkpoints and milestones between where they are now and their dream scenario? Who do they need to become to achieve the transformation they want? 6) Build content for each step. Focus on the pain points, not the mechanical funnel stages.

You can listen to How to build a content strategy for your SaaS company online on Radio and Podcast. Open the player on this page to stream the available audio.

How to build a content strategy for your SaaS company is an episode from How To SaaS by How To SaaS.

This episode is 00:05:03 long.

This episode was published on Sep 13, 2019.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from How To SaaS when more episodes are available from the podcast feed.