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How to align sales and marketing
Have you ever been in a meeting where marketing claims that it is generating all these MQLs but sales isn't converting them, while sales claims the MQLs they're receiving are really not that good? On this episode, I talk...
About This Episode
How to align sales and marketing is an episode from How To SaaS by How To SaaS. Have you ever been in a meeting where marketing claims that it is generating all these MQLs but sales isn't converting them, while sales claims the MQLs they're...
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This episode belongs to How To SaaS.
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Episode Details
Published Sep 13, 2019, 00:06:43 long, audio available.
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Questions About This Episode
What is How to align sales and marketing about?
Have you ever been in a meeting where marketing claims that it is generating all these MQLs but sales isn't converting them, while sales claims the MQLs they're receiving are really not that good? On this episode, I talk about how MQLs are completely the wrong metric to use for alignment. Instead Sales Accepted Leads can do a far better job of bringing marketing and sales teams together to work as one unit.
Where can I listen to How to align sales and marketing?
You can listen to How to align sales and marketing online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is How to align sales and marketing from?
How to align sales and marketing is an episode from How To SaaS by How To SaaS.
How long is this episode?
This episode is 00:06:43 long.
When was this episode published?
This episode was published on Sep 13, 2019.
Can I save How to align sales and marketing for later?
Yes. Use the heart button on the episode page to add it to your favorite episodes list.
Are there related episodes from How To SaaS?
Yes. This page shows related episodes from How To SaaS when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to How to align sales and marketing?
You can listen to How to align sales and marketing on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
How to align sales and marketing is from How To SaaS by How To SaaS.
What are the episode details?
Published Sep 13, 2019 and 00:06:43 long