29: How to grow through acquisitions, focus and culture with Dave Gray
On episode 29 of the How To SaaS podcast, Shiv interviews Dave Gray, the former CEO of Daxko and current CEO of the Biso Collective. Dave an...
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How To SaaS
Have you ever wondered about what other SaaS companies are doing to grow their business? What channels are they experimenting with? Where are they finding traction? Welcome to How To SaaS —...
Episodes
20 of 35 episodes
How to hire a rockstar product manager
On this episode of How To SaaS, we discuss how to hire a rockstar product manager and what aspiring product leaders need to become to be eff...
How to build a content strategy for your SaaS company
Are you trying to figure out your content strategy? Here are 6 simple steps that can help you create a massive content backlog: 1) Who are y...
How to forecast sales projections more effectively
Has your company ever missed its quarterly or annual sales projections? This is one of the top reasons why C-Level executives are let go fro...
How to align sales and marketing
Have you ever been in a meeting where marketing claims that it is generating all these MQLs but sales isn't converting them, while sales cla...
How to get more budget for content
Have you ever tried to get more funding for Content Marketing initiatives or team members, only to have your CEO / CFO / CMO tell you there'...
28: How to build a platform SaaS company with Eric Thurston, CEO of Personify
On Episode 28, Eric Thurston (CEO of Personify) and Shiv discuss how to build a platform SaaS company, including the strategy, process, chal...
27: Rand Fishkin on how to avoid the biggest pitfalls of being a SaaS founder
On Episode 27, Rand Fishkin (Founder of Moz and SparkToro) and Shiv discuss how to avoid the biggest pitfalls of being a SaaS founder, Rand'...
26: How to price your SaaS product with Patrick Campbell, CEO of ProfitWell
On Episode 26, Shiv and Patrick Campbell (CEO of ProfitWell) discuss how to price your SaaS product, including the hot button topic of prici...
25: How to build a sales machine with Stephen Silberbach, SVP of Global Sales at Clio
On Episode 25, Shiv and Stephen Silberbach (SVP of Global Sales at Clio) discuss how to build a sales machine for your SaaS company, includi...
24: How to build an Intent Engine with Dev Basu, CEO of Powered by Search
On Episode 42, Shiv Narayanan interviews Dev Basu, CEO of Powered by Search, on how SaaS companies can build an Intent Engine to attract, en...
23: How to use Product Qualified Leads (PQLs) to close more opportunities with Elle Morgan
On Episode 40, I interview Elle Morgan (VP of Marketing at Woopra) on how to use Product Qualified Leads (PQLs) to close more opportunities....
22: How To Expand Internationally with Bryce Youngren, Managing Partner at Polaris Partners
On Episode 39 of the How To SaaS podcast, Shiv interviews Bryce Youngren, Managing Partner at Polaris Partners, and they discuss how SaaS co...
21: How SaaS acquisitions work (Wild Apricot's acquisition by Personify)
On Episode 38 of the How To SaaS podcast, Shiv Narayanan gives a behind the scenes look of the Wild Apricot acquisition.
20: How to build a product-led go-to-market strategy with Paul Teshima, CEO of Nudge.ai
In Episode 37 of the How To SaaS podcast, Shiv interviews Paul Teshima, CEO of Nudge.ai, on how to build a product-led go-to-market strategy...
19: The 5 critical factors of private equity investing in SaaS companies with Zane Tarence
On Episode 36 of the How To SaaS podcast, Shiv Narayanan talks to Zane Tarence, Managing Director of Founders Investment Banking, on the 5 c...
18: How To Find Product-Market Fit for Your SaaS Company With Will Dinkel, CEO Of Nova.ai
On Episode 35 of the How To SaaS podcast, Shiv Narayanan talks to Will Dinkel (CEO of Nova.ai) on how to find product-market fit for your Sa...
17: Nicholas Kusmich on how to leverage Facebook ads for SaaS companies
On Episode 34 of the How To SaaS podcast, Shiv Narayanan interviews Nicholas Kusmich -- the go-to expert on Facebook ads. Nicholas has worke...
16: Neil Patel On Why Content Marketing Is Not For Every SaaS Company
On Episode 33 of the How To SaaS podcast, Shiv Narayanan interviews Neil Patel, the guru of content marketing. The interview starts with a d...
15: How To Generate 8K Leads per Month with 8 Simple Rules Of A/B Testing ft. Lars Lofgren
On episode 32 of the How To SaaS podcast, Shiv Narayanan interviews Lars Lofgren, Head of Growth at I Will Teach You To Be Rich and former H...