The Business of Events and Sport in the Middle East

This panel from Host City 2025, The Business of Events and Sport in the Middle East, explores how major international events are reshaping perceptions, investment and opportunity across the region. Basim K. Ibrahim (Ministry of Investment, Kingdom of Saudi Arabia), Fatema Hayat (Islamic Sports Solidarity Association) and Treve Evans (AIPH) join moderator Matt Wilson (The Sports Consultancy) to discuss why Middle Eastern countries are bidding for—and winning—global events, how financing and sponsorship models are evolving, and the wider social and economic impact of sport and events across the Middle East.

You can listen to The Business of Events and Sport in the Middle East online on Radio and Podcast. Open the player on this page to stream the available audio.

The Business of Events and Sport in the Middle East is an episode from Host City by Audioboom.

This episode is 46:25 long.

This episode was published on Dec 17, 2025.

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