Driving Growth in Major Events

This Host City 2025 panel, Driving Growth in Major Events, brings together leaders from live entertainment, festivals and multi-sport events to explore how major events can scale sustainably while protecting quality, culture and community value. Jim King (AEG Presents UK & European Festivals), Lori Anderson (Festivals Edinburgh) and Darren Hall (Commonwealth Sport) join moderator Billy Garrett (Glasgow Life) to discuss audience growth, programming and place-making, balancing commercial ambition with public value, and the strategies required to future-proof major events in an increasingly competitive global landscape.

You can listen to Driving Growth in Major Events online on Radio and Podcast. Open the player on this page to stream the available audio.

Driving Growth in Major Events is an episode from Host City by Audioboom.

This episode is 42:16 long.

This episode was published on Dec 17, 2025.

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