Building Demand Momentum Through Strategic Timing Rima Mattok Taboola Bonus Episode

Rima Mattok is the Director of Demand Generation at Taboola, where she leads the global acquisition and engagement strategy of Realize, a performance advertising platform focused on driving measurable results for brands. With a background in user engagement, Rima brings a deep understanding of audience behavior and conversion optimization—experience that shapes her approach to helping marketers scale efficiently across channels. In This Conversation We Discuss: [00:00] Intro [01:09] Getting to know the new product, Realize [02:33] Facing rising ad costs across platforms [04:22] Launching before peak season to save costs [07:10] Questioning the myth that more budget wins [09:31] Challenging the idea that AI replaces strategy [11:30] Callouts [11:40] Unlocking incremental growth on the open web [14:16] Testing new channels with wise budgets [15:17] Running quarterly moonshot experiments Resources:

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Building Demand Momentum Through Strategic Timing Rima Mattok Taboola Bonus Episode is an episode from Honest Ecommerce by Shopify Expert Chase Clymer.

This episode is 00:18:31 long.

This episode was published on Jan 29, 2026.

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