Overcoming Purchase Friction in THC Online Spaces Xander Shepherd Artet

Xander Shepherd is the co-founder of Artet, a brand that is changing the way we gather, toast, and experience cocktail culture. Rooted in tradition with a modern twist, Artet was founded by two brothers, and their cousin who wanted to create an alcohol-free alternative that blends sophisticated mixology with nuanced botanical flavors. With its amaro-inspired aperitif and a selection of elevated canned spritzes, Artet offers a hemp-derived Delta-9 THC-infused experience that is both refined and approachable—perfect for those seeking an NA option to savor at the table amongst family and friends. In This Conversation We Discuss: [00:00] Intro [02:17] Finding Ecommerce ideas in daily life [05:48] Experimenting in small, safe spaces [10:29] Sponsor: Migrate [12:27] Reshaping customer perspectives [18:22] Callouts [18:32] Navigating customer purchase friction [21:11] Presenting your product as opportunity [25:05] Sponsor: Intelligems [27:05] Navigating state-by-state THC rules [31:50] Protecting customers with age checks [36:22] Sponsor: Electric Eye [37:31] Setting high standards for the industry [47:10] Connecting customers to buying paths Resources:

You can listen to Overcoming Purchase Friction in THC Online Spaces Xander Shepherd Artet online on Radio and Podcast. Open the player on this page to stream the available audio.

Overcoming Purchase Friction in THC Online Spaces Xander Shepherd Artet is an episode from Honest Ecommerce by Shopify Expert Chase Clymer.

This episode is 00:49:14 long.

This episode was published on May 4, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Honest Ecommerce when more episodes are available from the podcast feed.