Letting Customer Behavior Guide Distribution Strategies Lauren Barker Uresta

Lauren Barker is the CEO and Co-founder of Uresta, the first self-managed, FDA-cleared bladder support device for stress urinary incontinence. With nearly a decade in finance before joining Uresta, Lauren brought the analytical skills to identify a massive market gap and the vision to build a solution that prioritizes women's quality of life over symptom management. She personally reads every customer review, using those insights to shape product development and build Uresta's highly engaged community. Under her leadership, Uresta has become an eight-figure business serving over 30,000 women. What is Uresta? Uresta is revolutionizing bladder control with the first self-managed bladder support designed specifically for modern women, with no prescription or doctor visits required. Unlike traditional solutions, Uresta addresses leaks at their source, providing immediate all-day protection during physical activities like exercise, laughing, sneezing, and coughing. With 97% effectiveness and 90% continued use after 12 months, Uresta restores confidence, spontaneity, and dignity to millions of women. In This Conversation We Discuss: [00:00] Intro [00:35] Addressing a gap in women's health [02:19] Leaving a career to chase an idea [06:28] Callouts [06:38] Finding success as an operator [08:40] Sponsor: Klaviyo [10:47] Validating a market before scaling up [14:50] Sponsor: Intelligems [17:05] Building early trust through creators [19:45] Sponsor: Electric Eye [20:54] Setting realistic budgets for paid ads [22:04] Using social proof for different markets [24:52] Marketing a product people deny Resources:

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Letting Customer Behavior Guide Distribution Strategies Lauren Barker Uresta is an episode from Honest Ecommerce by Shopify Expert Chase Clymer.

This episode is 00:27:19 long.

This episode was published on Mar 30, 2026.

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