Todd Falcone and How to Recruit Professionals

Industry legend Todd Falcone — 36 years in network marketing, 17 of them building in the field — sits down with Ray Higdon to break down one of the most powerful and underutilized recruiting strategies in the profession: targeting high-caliber professionals. Todd shares why commission-based professionals like realtors, insurance agents, and financial planners are a natural fit for network marketing — they already prospect, sell, handle rejection, and take risks for a living. The result? Higher-quality conversations, faster decisions, and teammates who actually show up and produce. Ray and Todd walk through exactly how Todd developed his signature "peak interest question," why he ditched purchasing business opportunity seeker leads in favor of cold outreach to professionals, and the mindset shift that separates distributors who stay stuck talking to unqualified prospects from those who build with momentum. They also tackle the reason most network marketers never take this approach — fear of judgment — and why that fear is completely unfounded when you're approaching people who are already wired for business. Todd also previews his free training at HigdonGroup.com/Professionals, a step-by-step deep dive into recruiting professionals word for word, without begging, chasing, or sounding like a pitch artist. Whether you're brand new or a seasoned builder frustrated with low-quality conversations, this episode will change how you look at every for-sale sign, insurance office, and real estate listing in your area. 👉 HigdonGroup.com/Book 👉 Network Marketers for Jesus 👉 HigdonGroup.com/Channel 👉 BrotherUp.com Ray Higdon is a bestselling author of several books, a renowned inspirational speaker, earner of multiple seven figures in a multi-million dollar home-based business, and founder of the Higdon Group, a Fortune 5000 company, where he's helped clients generate over 500,000 new customers through his proven coaching programs ( ). Ray helps sales leaders create teams that perform without draining them. Partner with Ray: ★ Become A Rank Maker: ★ Apply for Coaching: ★ Invite to Speak: ★ Order his Books: Connect with Ray: ★ Podcast: ★ Facebook: ★ Instagram: ★ Twitter: ★ LinkedIn: Thank you for watching, and be sure to

You can listen to Todd Falcone and How to Recruit Professionals online on Radio and Podcast. Open the player on this page to stream the available audio.

Todd Falcone and How to Recruit Professionals is an episode from Home Business Profits with Ray Higdon by Best-Selling Author, Network Marketing and MLM Coach Ray Higdon.

This episode is 22:48 long.

This episode was published on Apr 23, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Home Business Profits with Ray Higdon when more episodes are available from the podcast feed.