
Greylock Presents: The Intelligent Marketer
Jun 24, 2025 - 44:13
Radio and PodcastLive Radio & Podcasts
Greylock general partner Mike Duboe talks with Treat CEO Matt Osman, Fermat CEO Rishabh Jain, and independent analyst, consultant and investor Eric Seufert about the changing world of commerce performance marketing follo...
The Post-ATT World is an episode from Greymatter by Greymatter by Greylock. Greylock general partner Mike Duboe talks with Treat CEO Matt Osman, Fermat CEO Rishabh Jain, and independent analyst, consultant and investor Eric Seufert about th...
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Published Apr 4, 2023, 55:39 long, audio available.
Greylock general partner Mike Duboe talks with Treat CEO Matt Osman, Fermat CEO Rishabh Jain, and independent analyst, consultant and investor Eric Seufert about the changing world of commerce performance marketing following the passage of ATT. For years, targeted ads meant the mechanisms to grow an ecommerce brand were relatively simple, accessible, and fast-acting. But the passage of Apple's App Tracking Transparency policy in 2021 turned that world on its head. Now, companies have gotten creative about the ways they reach their audience, which has given rise to a class of startups like Treat and Fermat that provide the tooling and platform to develop, test, and iterate marketing campaigns. You can read a transcript of this conversation here: Learn more about your ad choices. Visit megaphone.fm/adchoices
You can listen to The Post-ATT World online on Radio and Podcast. Open the player on this page to stream the available audio.
The Post-ATT World is an episode from Greymatter by Greymatter by Greylock.
This episode is 55:39 long.
This episode was published on Apr 4, 2023.
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