What's a shrub? A chat with the badass women behind Siren Shrub Co.

What the heck is a shrub? That's what we're discussing this week on FoodCrush. Fortunately, we've got help from Mindy McCord and Layne Cozzolino of Siren Shrub Co., two Wisconsin-based entrepreneurs who’ve made it their business (literally) to make the vinegar cordials into a must-have beverage for drinkers and non-drinkers alike. Follow along as we chat with McCord and Cozzolino about their backgrounds, their entrepreneurial journey and their infectious passion for a strangely delicious drink which time forgot. Listen along as we delve into the ups and downs of entrepreneurship, make really bad puns and ultimately learn a ton about one of the hippest, most inclusive beverage trends to date.

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What's a shrub? A chat with the badass women behind Siren Shrub Co. is an episode from FoodCrush by OnMilwaukee.

This episode is 62:41 long.

This episode was published on Mar 5, 2023.

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