Rethinking zero proof at The Counter Day Bar

Recent years have brought forth a shift in the culture surrounding bars, cocktails and attitudes toward drinking (and not drinking). And it has created an increased interest in low-proof and no-proof cocktail options. This week on the podcast, we’re talking with Zoe Lomenzo of The Counter Day Bar, a beverage destination that specializes in zero proof offerings. Not unlike its sister business, Discourse, The Counter Day Bar aspires to break the usual molds and exceed expectations for no-proof cocktails. During our conversation, we chat about Lomenzo’s career and her personal experience moving from a traditional bar environment to a no-proof venue. Along the way, she offers us a peek inside the creative minds of the folks behind the new Day Bar, the philosophies that guide their work and the experience guests can expect when they visit.

You can listen to Rethinking zero proof at The Counter Day Bar online on Radio and Podcast. Open the player on this page to stream the available audio.

Rethinking zero proof at The Counter Day Bar is an episode from FoodCrush by OnMilwaukee.

This episode is 65:16 long.

This episode was published on Apr 2, 2023.

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