The Simple Science Behind Successful Marketing Strategies w/ Phill Agnew

Today’s guest is Phill Agnew, a senior product marketing manager at Buffer. After struggling as a marketer in his early career, Phill discovered behavioral science and started applying psychology principles to improve his work. From distinctiveness, social proof, primacy effect and framing, Phill developed the Science of Marketing course and The Nudge Marketing Podcast to help others understand how to boost their marketing strategy. This episode explores key strategies to apply in each of the sales funnel phases - awareness, consideration, acquisition and retention. ----- Show Notes 2:42 Breaking Down the Nudge Marketing Podcast 5:08 The Framework to the Science of Marketing Course 6:58 Awareness and Countering the Sea of Sameness 13:23 Consideration and Social Proof 16:37 The Scarcity Impact 23:19 Reciprocation in Acquisition 31:59 Choice Overload and Simplifying Decision-Making 39:19 The Pratfall Effect and Highlighting Your Flaws 47:30 The Replication Crisis 49:57 Phill’s Parting Advice on Consumer Psychology —- For more on topics covered in this episode: Follow Phill on Twitter | LinkedIn

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The Simple Science Behind Successful Marketing Strategies w/ Phill Agnew is an episode from Flip the Switch by EngageMint by David Millay.

This episode is 53:53 long.

This episode was published on Aug 8, 2022.

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