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How do you turn customers into fans for life? How do you create an employee experience that makes them want to run through walls for you? In this podcast, we highlight the intersection of cu...
Episode 002: David Millay (https://twitter.com/davidmillay) and Troy Campbell get into the science of anticipation, emo Jimmy Butler, AI for...
Episode 001: An introduction to the show Making the Fan w/ David Millay. A show where we explore how brands turn casual customers into faith...
Joey Coleman, one of the world's leading experts on employee experience, reveals practical strategies that will teach you exactly how t...
Augmented reality and virtual reality are transforming both the in-venue and at-home viewing experience. To understand how to incorporate th...
It used to be fun to work in sports. But like so many other industries, responsibilities have increased, often demanding employees to achiev...
After more than 220 undercover interviews with 12,000 employees, Clint Pulver is known as the leading authority on employee retention. In th...
In this episode, David Millay sits down with Vanessa Ward, Vice President of Event Service for the Phoenix Suns. Before joining the Suns, Va...
He’s considered a bit of a social media ‘OG’. For seven years, Preston guided players on the PGA Tour to create their own brands and communi...
In the second half of this two-part episode, we’re diving into why Disney uses portals, the principles of meta-modernism and why something i...
In the first of this two-part episode with Dr. Troy Campbell, we’re breaking down the principles behind storytelling and what makes somethin...
Previously on Flip the Switch, Brittany Hodak shared her ‘SUPER’ framework that brands can leverage to increase loyalty and fandom. With her...
When it comes to identifying your purpose or purposes, it’s all about having a clear intention for your time, your talents, your energy and...
Following a 20-year career at Disney, Dennis Snow identified 10 key lessons that all organizations could follow to achieve the same success...
The baseball business is a relationship business and has the same core values as any other hospitality industry. It’s a practice that Eric W...
In this episode, we’re joined by Lisa Holladay, Chief Experience Officer at Tiger 21, a high wealth membership organization. Lisa has spent...
In today’s episode, David Millay and Katie Rudy are joined by Brooke Sellas, Digital Customer Experience Specialist and CEO of B Squared Med...
To orchestrate a compelling game day experience for all fans requires thinking more like a play caller, an offensive coordinator, rather tha...
It’s 5x cheaper to retain an existing customer than acquire a new one and increasing retention by 5% can increase profits by 25 - 95%. Yet s...
Today’s guest is Phill Agnew, a senior product marketing manager at Buffer. After struggling as a marketer in his early career, Phill discov...
In the daily grind, it’s hard to find time to work on the business when you are working in the business. Staff retreats offer teams the oppo...
Taking a non-traditional exploration of fandom, today’s episode features Jodi Eichler-Levine, who studies the parallels between classic reli...
Before the “driveway to driveway” customer journey begins, there’s the whole buying process. What prompted the customer to consider your bra...
To design a first-class customer experience, it starts with the mindset, the stories we’re telling ourselves internally and the framework fo...
Our first three-peat on the show, we welcome back Jesse Cole, owner of the Savannah Bananas. In previous episodes, David and Jesse have jamm...
Customer service training shouldn't be something you have to do, but something you get to do, to empower the event staffs that serve yo...
Similar to the passion fans have for Disney, young kids and adults alike have deep emotional connections with LEGO. In this week’s episode,...
The terms “customer-focused” and “customer-centric” are often used interchangeably, but there are distinct differences from how an organizat...
Nick Lawson, Co-Founder and CEO of SQWAD rejoins the podcast to discuss the current state of the digital space, sponsorship activations and...
Nick Lawson, Co-Founder and CEO of SQWAD, joined David Millay on Flip the Switch on March 1, 2020 to discuss the role of digital activations...
In today’s episode, David is joined by Len Perna, Chairman and CEO of TurnkeyZRG. Having managed more than 1,400 executive searches, from co...
Salary increases and rewards have their place, but to inspire connection and tenure with your employees requires more. In this episode, Davi...
The power of community emerges when companies embrace the directional relationship members form not just with their brand, but with other me...
In the last two years, individuals have challenged the traditional scripts of career paths, a factor contributing to the Great Resignation....
In this episode, we are joined by Amie Kiehn, Social Leader and Head of Community for Gondola. During Amie’s time with the Carolina Panthers...
It’s not every day we are turning to global debt collection companies for inspiration. Today’s episode features InDebted CEO Josh Foreman. J...
To become the digital leader and business disruptor Amazon is today, the company has firmly operated on 14 leadership principles. First and...
Recently, we hit 100 episodes of Flip the Switch. In this bonus edition, David Millay and Katie Rudy issue superlative awards to their favor...
When we think about the fan experience today, it’s not just about their experience at a live event but how they interact directly and indire...
A perfect fit for our 100th episode, guest Joe Moglia brings best practices and leadership insights from a unique career in football and the...
It’s Super Bowl week and 70,000 fans will fill SoFi Stadium for that “bucket list” experience. The average sports fan may not witness a Worl...
This College Leaders segment of Flip the Switch features Paris Buchanan, Assistant AD for Marketing and Fan Experience for Ole Miss Athletic...
We’ve all been in those brainstorming sessions that consisted of more than a few blank stares or had a number of great ideas with no action...
The Great Resignation is affecting every industry and every organization. In collaboration with our partners at Penn State, the EngageMint t...
In this episode, Kathy Burrows, president and owner of Sold Out Seating, joins David to discuss strategies and tactics to shift from selling...
This episode is all about NFT's and why our host, David Millay , spent $13k on a single NFT. It's a much more casual episode than...
Chief Experience Composer and Best-Selling Author Joey Coleman joins David to talk about how to “Never Lose a Customer Again.” In this episo...
The “Great Resignation” or “Great Migration” has incited a movement by employees to find roles where they feel valued and appreciated. But n...
This week on Flip the Switch, we are joined by Paula Courtney, CEO of the Verde Group. Partnering with many Fortune 100 companies, the Verde...
In this episode, David sits down with Shawn McIntosh, Charlotte FC’s Chief Fan Officer, the first role of its kind in any professional leagu...
This College Leaders segment features Bryan Blair, Deputy Athletic Director and Chief Operating Officer at Washington State University. In t...