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Flip the Switch by EngageMint

David Millay

How do you turn customers into fans for life? How do you create an employee experience that makes them want to run through walls for you? In this podcast, we highlight the intersection of cu...

Episodes

20 of 139 episodes

Portals: The Best Tool to Reduce Friction in Your Customer Journey

Episode 002: David Millay (https://twitter.com/davidmillay) and Troy Campbell get into the science of anticipation, emo Jimmy Butler, AI for...

55:52Apr 4, 2024

The Secret Strategy Disney Uses to Create Fans

Episode 001: An introduction to the show Making the Fan w/ David Millay. A show where we explore how brands turn casual customers into faith...

9:27Apr 3, 2024

Never Lose an Employee Again w/ Joey Coleman

Joey Coleman, one of the world's leading experts on employee experience, reveals practical strategies that will teach you exactly how t...

77:27Jun 29, 2023

Driving Change through AR, VR and Human-Centered Design w/ Steven King

Augmented reality and virtual reality are transforming both the in-venue and at-home viewing experience. To understand how to incorporate th...

55:24Feb 28, 2023

Measuring Burnout and Workaholism in College Athletics w/ Matt Huml

It used to be fun to work in sports. But like so many other industries, responsibilities have increased, often demanding employees to achiev...

47:49Feb 21, 2023

How Mentor Managers Inspire Employees to "Love it Here" w/ Clint Pulver

After more than 220 undercover interviews with 12,000 employees, Clint Pulver is known as the leading authority on employee retention. In th...

50:01Feb 14, 2023

Influencing the Guest Experience from the Frontlines w/ Vanessa Ward

In this episode, David Millay sits down with Vanessa Ward, Vice President of Event Service for the Phoenix Suns. Before joining the Suns, Va...

55:18Feb 7, 2023

Developing Personal Brands to Build Bigger Communities w/ Preston McClellan

He’s considered a bit of a social media ‘OG’. For seven years, Preston guided players on the PGA Tour to create their own brands and communi...

54:57Feb 1, 2023

Storytelling and the Science of Cool (Part 2) w/ Troy Campbell

In the second half of this two-part episode, we’re diving into why Disney uses portals, the principles of meta-modernism and why something i...

39:05Jan 24, 2023

Storytelling and the Science of Cool (Part 1) w/ Troy Campbell

In the first of this two-part episode with Dr. Troy Campbell, we’re breaking down the principles behind storytelling and what makes somethin...

44:04Jan 17, 2023

Discovering the STORY Behind Superfandom

Previously on Flip the Switch, Brittany Hodak shared her ‘SUPER’ framework that brands can leverage to increase loyalty and fandom. With her...

51:38Jan 10, 2023

Finding Purpose and Building a Community w/ Gina Bianchini

When it comes to identifying your purpose or purposes, it’s all about having a clear intention for your time, your talents, your energy and...

62:13Jan 3, 2023

Secrets to Success in Customer Service and Company Culture w/ Dennis Snow

Following a 20-year career at Disney, Dennis Snow identified 10 key lessons that all organizations could follow to achieve the same success...

62:50Dec 21, 2022

Bringing Greater Hospitality to the Ballpark w/ Eric Weisberg

The baseball business is a relationship business and has the same core values as any other hospitality industry. It’s a practice that Eric W...

57:45Dec 13, 2022

How to Intentionally Serve Your Premium Clients w/ Lisa Holladay

In this episode, we’re joined by Lisa Holladay, Chief Experience Officer at Tiger 21, a high wealth membership organization. Lisa has spent...

51:24Nov 1, 2022

Cultivating Meaningful Conversations Through Social w/ Brooke Sellas

In today’s episode, David Millay and Katie Rudy are joined by Brooke Sellas, Digital Customer Experience Specialist and CEO of B Squared Med...

55:22Oct 18, 2022

Inspiring Impactful Change w/ Guido D'Elia

To orchestrate a compelling game day experience for all fans requires thinking more like a play caller, an offensive coordinator, rather tha...

51:49Sep 27, 2022

How to Incite Loyalty and Increase Customer Retention w/ Ed Frame

It’s 5x cheaper to retain an existing customer than acquire a new one and increasing retention by 5% can increase profits by 25 - 95%. Yet s...

50:05Sep 13, 2022

The Simple Science Behind Successful Marketing Strategies w/ Phill Agnew

Today’s guest is Phill Agnew, a senior product marketing manager at Buffer. After struggling as a marketer in his early career, Phill discov...

53:53Aug 8, 2022

Reframing Retreats & Resetting Your Operation w/ David Millay and Katie Rudy

In the daily grind, it’s hard to find time to work on the business when you are working in the business. Staff retreats offer teams the oppo...

25:07Jul 12, 2022