Storytelling and the Science of Cool (Part 1) w/ Troy Campbell

In the first of this two-part episode with Dr. Troy Campbell, we’re breaking down the principles behind storytelling and what makes something “cool.” Campbell is the Chief Scientist at On Your Feet and his research and career has centered around the intersection of scientific minds and artistic hearts and how to create and capture original and powerful ideas and make amazing things. Part one hits on why Nike ads are simple to make and how brands like Disney borrow stories. ----- 3:52 Troy’s Career Thesis: “Scientific Mind & Artistic Heart” 6:11 Marvel Isn’t Appealing to Everyone 10:19 Egocentrism 14:04 Nike Ads are Simple to Make 16:58 Borrowing Stories From Others 22:50 Multi-Narrative Storytelling 25:46 Defining Your Story to Tell Multi-Narrative Stories 31:20 The Destiny Narrative ----- To learn more about Troy’s research on the intersection of Scientific Mind, Artistic Heart, check out: Troy-Campbell.com Start with Science - Netflix Team Science: Building Better Science Activists with Insights from Disney, Marketing, and Psychological Research Connect with Host, David Millay: Connect w/ David Millay on LINKEDIN: Follow David on INSTAGRAM: Follow David Millay on TWITTER:

You can listen to Storytelling and the Science of Cool (Part 1) w/ Troy Campbell online on Radio and Podcast. Open the player on this page to stream the available audio.

Storytelling and the Science of Cool (Part 1) w/ Troy Campbell is an episode from Flip the Switch by EngageMint by David Millay.

This episode is 44:04 long.

This episode was published on Jan 17, 2023.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Flip the Switch by EngageMint when more episodes are available from the podcast feed.