Inspiring Impactful Change w/ Guido D'Elia

To orchestrate a compelling game day experience for all fans requires thinking more like a play caller, an offensive coordinator, rather than simply directing a run of show. In this episode, David Millay and Katie Rudy sit down with Guido D’Elia, a consultant in strategic communications and college athletics game day experience. As Penn State’s Director of Football Branding and Communications, Guido was the mastermind behind the “Penn State Whiteout”, an experiment that has resulted in one of the greatest game day experiences in college football. Through insights from the Whiteout, we unpack how to deeper engage your fans and strategies for successful change management. ----- Show Notes 3:47 “Offensive Coordinator” Show Calling 8:33 The Need for the Whiteout 11:30 Selling before Social Media 13:48 Communicating the Vision & Benefits in Change Management 18:26 Expanding the Whiteout Stadium-wide 20:45 Holding Back on Change 23:11 Applying the ‘Playbook’ 29:11 Combating Falling Attendance Numbers 32:56 The Pain Points in the Fan Experience 37:32 The Impact of Parking 40:19 Making the Perimeter Something That Happens 45:09 Perfecting the Current Experience 47:55 The Ramp Up to Kickoff ----- For more information on topics covered in this episode: ESPN College Game Day feature: The Origin of Penn State’s Whiteout America’s favorite family outings are increasingly out of reach GConsultsU.com Connect with Host, David Millay: Connect w/ David Millay on LINKEDIN: Follow David on INSTAGRAM: Follow David Millay on TWITTER:

You can listen to Inspiring Impactful Change w/ Guido D'Elia online on Radio and Podcast. Open the player on this page to stream the available audio.

Inspiring Impactful Change w/ Guido D'Elia is an episode from Flip the Switch by EngageMint by David Millay.

This episode is 51:49 long.

This episode was published on Sep 27, 2022.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Flip the Switch by EngageMint when more episodes are available from the podcast feed.