Discovering the STORY Behind Superfandom

Previously on Flip the Switch, Brittany Hodak shared her ‘SUPER’ framework that brands can leverage to increase loyalty and fandom. With her new book, Creating Superfans coming out today (January 10), David Millay welcomes Brittany back to the show to discuss new frameworks and models that small businesses and global brands everywhere can implement to convert customers and employees into superfans. ----- 2:29 Creating Superfans Podcast 6:53 SUPER Framework Overview 9:57 Ladder to Superfandom (Customer Apathy) 19:57 STORY framework 25:04 Getting to Know Your Customer’s Story 28:13 Digging into Customer Struggles 30:42 Pitching the Transformation 33:41 Simplifying Journey Maps 41:05 Measuring the Customer Experience (CSAT and EgR) 45:18 Prioritizing the Employee Experience 48:20 The Platinum Rule ----- For more from Brittany on Creating Superfans, check out: BrittanyHodak.com Purchase Creating Superfans: How To Turn Your Customers Into Lifelong Advocates Listen to the Creating Superfans Podcast

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Discovering the STORY Behind Superfandom is an episode from Flip the Switch by EngageMint by David Millay.

This episode is 51:38 long.

This episode was published on Jan 10, 2023.

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