Cultivating Meaningful Conversations Through Social w/ Brooke Sellas

In today’s episode, David Millay and Katie Rudy are joined by Brooke Sellas, Digital Customer Experience Specialist and CEO of B Squared Media. With more than 15 years of marketing experience and 10 in social media management, Brooke recently authored a new book, "Conversations That Connect." We dive into several tactics and strategies from the book, demonstrating the value of social media listening to connect with, converse with and convert customers. ----- Show Notes 2:52 The CF Community Bar Crawl 7:12 Social Penetration Theory 8:52 Social Cliches 10:40 Getting and Giving Opinions 13:55 Sharing Brand Feelings 18:06 Embracing AI in Marketing 19:13 Demonstrating Brand Values and Personality 29:03 Conversations That Connect 31:07 Digital Customer Journey Flywheel 34:11 Attribution Models 35:31 Social Led Customer Care and Social Media Listening 40:38 Preparing for Primarily Social Media Customer Service 45:10 SEO is not dead 46:36 Acquiring New Customers through Social Listening 50:27 Social Media Manager Role Clarity ----- For more information on the topics that we covered today: Read Conversations That Connect Check out Brooke’s work at BSquared.Media Follow Brooke on Twitter or LinkedIn Connect with Host, David Millay: Connect w/ David Millay on LINKEDIN: Follow David on INSTAGRAM: Follow David Millay on TWITTER:

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Cultivating Meaningful Conversations Through Social w/ Brooke Sellas is an episode from Flip the Switch by EngageMint by David Millay.

This episode is 55:22 long.

This episode was published on Oct 18, 2022.

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