121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland

Tech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and what it’s like doing SEO in-house for such a gigantic site you’ll definitely want to tune in and take notes. My guest for this episode is Becky Westmoreland. Becky is currently SEO Director at Fandom where she has successfully led a project of migrating 250,000+ websites with millions of URLs, including many other interesting SEO initiatives. Becky was also formally SEO Manager at E! Online, as well as SEO Manager at Dictionary.com. In this episode: What do site migrations have to do with core updates? How do you safely and smoothly migrate 70M+ URLs? The process, tools, and metrics used. Signs that Googlebot may ignore your robots.txt file (feature or bug?) How the tech SEO team collaborates with other teams When and why core web vitals may actually be a big deal for rankings A very interesting alternative method for blocking certain content from Google (totally whitehat and effective) Subdomains vs subfolders – what’s Becky’s take on this debate? And lots more! Listen Now! Related Episodes You Might Like Internal Links, Content Marketing and ASO w/Jackie Chu of Uber How to Win at Large Site, In-House SEO w/Kevin Indig Large Site, In-House Technical SEO w/Jaime Alberico Show Agenda and Timestamps Coming soon! Tools Mentioned Coming soon! Articles, Resources, and Links Mentioned Coming Soon! Find Becky Online Twitter LinkedIn Becky’s Fandom Profile The post 121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland appeared first on Evolving SEO .

You can listen to 121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland online on Radio and Podcast. Open the player on this page to stream the available audio.

121: In-House, Large Scale SEO (Migrations, Crawl Optimization & More) w/Becky Westmoreland is an episode from Experts On The Wire (An SEO Podcast!) by Dan Shure (SEO).

This episode is 00:57:14 long.

This episode was published on Feb 16, 2021.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Experts On The Wire (An SEO Podcast!) when more episodes are available from the podcast feed.