Jenny Halasz: Google Is Going To Win The AI Race, Invest In SEO or Get Left Behind

Jump to the 11:00 minute mark for SEO-specific info! (We spent a little time talking about consulting vs agencies and the climate of doing SEO/work first!) Jenny is a Principal Advisor & Senior SEO at New Media Advisors , with expertise in e-commerce, hospitality, financial, pharma, education, B2B and an International Speaker. She is author of the new book, AI-Powered Content Marketing - get a 35% off discount here !.... International listeners can get the book here . The SEOchat reboot on LinkedIn Can be found here! Jenny on LinkedIn: Work with me on SEO, AI Search, YouTube and Organic Visibility: "Why Google Will Win The Agentic eCommerce Race" article mentioned Chapters (auto-generated with Riverside ) 00:00 Consulting Landscape and Personal Struggles 02:13 New Media Advisors: A Consultative Approach 05:16 The Agency vs. Consultant Dilemma 07:55 Navigating Client Acquisition Challenges 11:00 E-commerce Marketing Strategies 13:58 Understanding Entity Relationships in SEO 17:06 Budget Allocation for E-commerce and B2C Marketing 19:57 The Future of AI in Marketing 22:48 The Evolution of AI and Search Engines 26:09 The Role of Content Marketing in the AI Era 30:51 Understanding Zero Click Searches 34:09 Measuring SEO Success Beyond Clicks 38:58 Demystifying AI in Marketing 43:53 Debunking SEO Myths 45:21 The Risks of Using LLMS.txt 47:38 Content Optimization for AI and LLMs 50:22 Understanding Trustworthiness in AI 51:29 Holistic Topic Clustering in SEO 53:12 Integrating SEO with LLM Strategies 56:48 Client Relationships and Agency Dynamics 01:00:32 Navigating Industry Changes and AI Impact 01:03:17 The Commoditization of SEO and Its Challenges

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Jenny Halasz: Google Is Going To Win The AI Race, Invest In SEO or Get Left Behind is an episode from Experts On The Wire (An SEO Podcast!) by Dan Shure (SEO).

This episode is 01:09:40 long.

This episode was published on Mar 30, 2026.

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