Developing a TVP to Target Niche Talent, with Eunice Z. Clements-Tweedie of IHG

Employer Branding Podcast by The Employer Branding Podcast

Jan 29, 202500:23:31Business

IHG is a huge global hospitality brand with over 500,000 employees worldwide. In this episode we learn how they developed a TVP, or Targeted Value Proposition, in order to reach talent with niche skillsets. Eunice Z. Cle...

Related Episodes

Continue listening to more episodes from Employer Branding Podcast.

How to Approach Employer Branding Content in the Age of AI, with Bryan Chaney of People Brand Collective

Aug 7, 2026 - 00:28:07

AI is changing the way that we approach employer branding content. In this episode, we talk to Bryan Chan...

Why Collaboration Is the Key to Employer Brand Activation, with Haley de la Grana of McKesson

Mar 24, 2026 - 00:28:08

EVP activation is one of the more elusive goals for employer brand professionals. You can nail the positi...

How to Run Employer Brand Experiments, with Anne Kennedy Dotson of Pfizer

Feb 24, 2026 - 00:22:27

At Pfizer, the employer brand is an experiment in progress where hypotheses are constantly tested to impr...

Activating a Dormant EVP with Employee Advocacy, with Anne Adam and Maria Viola of Sanofi

Jan 20, 2026 - 00:31:43

When Anne Adam and Maria Viola joined Sanofi, they were tasked with activating a long-dormant EVP that wa...

How to Amplify the Reach of Your Employer Brand Messaging, with Rachel Duran of HPE

Nov 26, 2025 - 00:24:30

As a global company, HPE’s talent challenges are at the top of the funnel. We learn how they utilize unco...

What Are Tailored Talent Brands and How Do They Replace the Persona With Stuart Hazell, of Workday

Oct 14, 2025 - 00:44:33

Attracting talent with in-demand skills is always a challenge. We find out how Workday goes deeper than m...

How to Create a Virtuous Cycle for Brand Ambassadors, with Laura Masters of Expedia Group

Sep 24, 2025 - 00:32:15

Brand ambassadors can be tricky to navigate. How do you make sure your message comes across without it fe...

Building a New Employer Brand at a Well Known Consumer-Facing Business, with Tara Orlando of Verizon

Dec 18, 2024 - 00:30:28

Verizon is well-known as a consumer-facing brand, but not so much as a place to work. There was a clear n...