Activating a Dormant EVP with Employee Advocacy, with Anne Adam and Maria Viola of Sanofi

Employer Branding Podcast by The Employer Branding Podcast

When Anne Adam and Maria Viola joined Sanofi, they were tasked with activating a long-dormant EVP that was disconnected from corporate brand. We hear how employee advocacy and the signature Sanofi scent made people excit...View more