How to Approach Employer Branding Content in the Age of AI, with Bryan Chaney of People Brand Collective
AI is changing the way that we approach employer branding content. In this episode, we talk to Bryan Chaney about what matters most, and why...
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Employer Branding Podcast
Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans. In this weekly show...
Episodes
20 of 318 episodes
Why Collaboration Is the Key to Employer Brand Activation, with Haley de la Grana of McKesson
EVP activation is one of the more elusive goals for employer brand professionals. You can nail the positioning statements and brand pillars,...
How to Run Employer Brand Experiments, with Anne Kennedy Dotson of Pfizer
At Pfizer, the employer brand is an experiment in progress where hypotheses are constantly tested to improve activation. We learn how they m...
Activating a Dormant EVP with Employee Advocacy, with Anne Adam and Maria Viola of Sanofi
When Anne Adam and Maria Viola joined Sanofi, they were tasked with activating a long-dormant EVP that was disconnected from corporate brand...
How to Amplify the Reach of Your Employer Brand Messaging, with Rachel Duran of HPE
As a global company, HPE’s talent challenges are at the top of the funnel. We learn how they utilize unconventional channels and smart targe...
What Are Tailored Talent Brands and How Do They Replace the Persona With Stuart Hazell, of Workday
Attracting talent with in-demand skills is always a challenge. We find out how Workday goes deeper than marketing to personas by creating in...
How to Create a Virtuous Cycle for Brand Ambassadors, with Laura Masters of Expedia Group
Brand ambassadors can be tricky to navigate. How do you make sure your message comes across without it feeling forced? We learn how Expedia...
Developing a TVP to Target Niche Talent, with Eunice Z. Clements-Tweedie of IHG
IHG is a huge global hospitality brand with over 500,000 employees worldwide. In this episode we learn how they developed a TVP, or Targeted...
Building a New Employer Brand at a Well Known Consumer-Facing Business, with Tara Orlando of Verizon
Verizon is well-known as a consumer-facing brand, but not so much as a place to work. There was a clear need for employer branding, and we f...
An Employer Branding Strategy to Reach Passive Candidates, with Mercedez Lockett-Hart of Adyen
Adyen is a financial technology platform that simplifies payment processing for businesses worldwide. But how do they reach candidates that...
Creating an Employer Brand Around Remote Work and Flexibility, with Kim Wilkes of Zapier
Zapier is an automation and AI platform that practices what they preach, with a fully remote, asynchronous team that only meets in person on...
Keeping Your Employer Brand Fresh at a World-Renowned Organization, with Chris Colbert of Nokia
Nokia’s business has shifted radically over their 150+ years. From a paper mill to the largest manufacturer of mobile devices to now working...
How to Measure Your Employer Reputation, with Debbie Celado of CBRE
CBRE is the world’s largest commercial real estate firm. However, while brand awareness is high for people in the industry, they’re not on t...
Raising Brand Awareness with Employee Storytelling, with Neil Daly of RWE
RWE is one of Europe’s largest renewable energy companies with a wide variety of talent needs. In this episode, we find out how they raise b...
Establishing the Employer Brand Function on a Global Scale, with Stefanie Drerup of Siemens
Siemens is a 175-year-old multinational conglomerate that helps businesses around the world create smart infrastructure. In this episode, we...
Defining Your Employer Brand, with Sandra Petschar of Booking.com
Booking.com needs to attract talent with unique skill sets, like someone with customer service experience who is UK-based and speaks Norwegi...
Finding the Right Fit When You Have Strong Brand Recognition, with Andrew Paterson of the LEGO Group
Almost everyone has fond memories of building LEGO sets as a kid. But how do they choose the right candidates in a sea of applications? We l...
Metrics for Employer Brand Success, with Doug Kelsall of Experian
Experian is a multinational data analytics and consumer credit reporting business. We sit down to discuss what metrics they look at to judge...
Measuring Employer Branding Impact, with Kenty Brumant of Thermo Fisher Scientific
Today, we’re listening to a session Jörgen hosted at the Employer Branding Strategies Conference with Kenty Brumant. Together, they chat abo...
Managing Three Parallel Employer Brands, with Alex Horner of Activision Blizzard
Activision Blizzard comprises three distinct video game publishing brands: Activision, Blizzard, and King. We find out how they maintain par...