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Learn practical talent attraction & employer branding strategies from the best. The Employer Branding Podcast is hosted out of London by Jörgen Sundberg, CEO Link Humans. In this weekly show...
Why Collaboration Is the Key to Employer Brand Activation, with Haley de la Grana of McKesson by Jorgen Sundberg
At Pfizer, the employer brand is an experiment in progress where hypotheses are constantly tested to improve activation. We learn how they m...
When Anne Adam and Maria Viola joined Sanofi, they were tasked with activating a long-dormant EVP that was disconnected from corporate brand...
As a global company, HPE’s talent challenges are at the top of the funnel. We learn how they utilize unconventional channels and smart targe...
Attracting talent with in-demand skills is always a challenge. We find out how Workday goes deeper than marketing to personas by creating in...
Brand ambassadors can be tricky to navigate. How do you make sure your message comes across without it feeling forced? We learn how Expedia...
IHG is a huge global hospitality brand with over 500,000 employees worldwide. In this episode we learn how they developed a TVP, or Targeted...
Verizon is well-known as a consumer-facing brand, but not so much as a place to work. There was a clear need for employer branding, and we f...
Adyen is a financial technology platform that simplifies payment processing for businesses worldwide. But how do they reach candidates that...
Zapier is an automation and AI platform that practices what they preach, with a fully remote, asynchronous team that only meets in person on...
Nokia’s business has shifted radically over their 150+ years. From a paper mill to the largest manufacturer of mobile devices to now working...
CBRE is the world’s largest commercial real estate firm. However, while brand awareness is high for people in the industry, they’re not on t...
RWE is one of Europe’s largest renewable energy companies with a wide variety of talent needs. In this episode, we find out how they raise b...
Siemens is a 175-year-old multinational conglomerate that helps businesses around the world create smart infrastructure. In this episode, we...
Booking.com needs to attract talent with unique skill sets, like someone with customer service experience who is UK-based and speaks Norwegi...
Almost everyone has fond memories of building LEGO sets as a kid. But how do they choose the right candidates in a sea of applications? We l...
Experian is a multinational data analytics and consumer credit reporting business. We sit down to discuss what metrics they look at to judge...
Today, we’re listening to a session Jörgen hosted at the Employer Branding Strategies Conference with Kenty Brumant. Together, they chat abo...
Activision Blizzard comprises three distinct video game publishing brands: Activision, Blizzard, and King. We find out how they maintain par...
The Asia-Pacific region contains a wide variety of cultures, languages, and challenges that present a unique set of challenges for employer...
Netflix is famous for its “Seeking Culture” memo. So what is it like to run employer branding at a company with a reputation for its unique...
Mars is a large, multinational organization with business units in everything from candy to pet care. So what happens when they need to refr...
At HelloFresh, the Employer Branding team takes an Agile approach with cross-functional training focused on upskilling recruiters into marke...
With employment in the US at an all-time high, we talk to one company that has found success targeting passive candidates: talent that isn’t...
Our guest today was tasked with staking out an EVP at ADT, a longstanding organization with a wide range of employee personas. We talk about...
For tech companies, a major challenge is reaching Millennials and Gen Z with employer branding that resonates with them. We talk about how W...
Flipkart is one of the largest e-commerce platforms in India. We interview Malliga Rajkumar, Senior Director of HR and Talent Branding Lead,...
We talk to Anne Hurley, Director of Talent Branding at NBCUniversal, about what it’s like working in employer branding at a multinational me...
Mars, Inc. follows a simple principle when it comes to their employer brand: no stock images. We talk to Chris Woods to find out how they ac...
We find out how ZoomInfo has developed a new EVP and why they treat their candidates like customers. Kellie Buckley is the Head of Employer...
We discuss what Employer Branding is like at a leading, multinational pharmaceutical company that needs to recruit across a wide range of in...
We talk to a B2B technology company that supports its work in employer brand, HR, D&I, and marketing with a crossfunctional team that foster...
We find out how one rapidly-growing tech company has made a public commitment to anti-racism and why it helps them bring in the people they...
We learn what kind of research went into developing and articulating an EVP for a 90-year-old global brand, and what metrics they look at to...
In this live session from the Employer Branding Strategies Conference, we talk about data-driven measurement of employer brand and how that...
We talk to Charlotte Anderson about “passing the Lego” and how Canva centers their employer brand on doing good in the world. Charlotte Ande...
Catherine Adenle of Elsevier explains how they used the Link Humans Employer Brand Index to revamp their EVP and build a powerful brand amba...
We talk to Nicole Parish of Qualtrics about why they have a People Departments, how they build scaling, organic employee stories, and how re...
We learn how Citizens has strengthened their employer brand in a unique way by committing to career coaching and growth for everyone they br...
The shift in how and where we work has lead to many changes for folks working in employer branding. We find out how one company has used thi...
With many industries facing challenges finding the right employees for high-demand jobs, social sharing can be a powerful recruitment tool....
Many employer brand and recruiting departments confuse measuring tactics with measuring strategy. Liz Du from ServiceNow shares her insights...
Swisscom is strong B2C telco brand mainly associated with being a Swiss government company. In this episode, we cover how they attract the t...
We talk to a brand where employer brand activation, internal communications, and external marketing go hand in hand. We also learn how they’...
When Neil Daly was brought in to Baker Hughes to build an EVP and employer brand strategy, he faced some unique challenges in a B2B organiza...
We discuss our most recent research findings in ESG (Environmental, Social, and Governance) and why sustainability is so important for emplo...
When Uber found that salary was not the main driver for employee retention, they had to change their mission statement to better fit with a...
Working well with creative can make or break your employer branding efforts. We talk about what works, how to inspire your collaborators to...
With large, global brands, often the challenge is to show another side of you and get hires to see a place for themselves at your organizati...
Tech companies traditionally have offered a wide variety of perks to attract talent but coming out of the pandemic, employees are taking a s...