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The Le Labo Playbook: How a $30M Fragrance Brand Redefined Beauty Acquisitions artwork
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The Le Labo Playbook: How a $30M Fragrance Brand Redefined Beauty Acquisitions

Ecommerce on Tap by Sourcify by Ecommerce on Tap by Sourcify

Feb 17, 202600:48:17Business

Le Labo didn’t scale the way fragrance brands were supposed to — and that’s exactly why it worked. In this episode of Ecommerce On Tap, we break down how Le Labo rejected celebrity launches, mass distribution, and growth...