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Dr Martens: Durability Isn't an Engineering Problem, it's a Business Model Problem. artwork
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Dr Martens: Durability Isn't an Engineering Problem, it's a Business Model Problem.

Ecommerce on Tap by Sourcify by Ecommerce on Tap by Sourcify

Aug 18, 202601:11:51Business

Dr. Martens built a boot designed to outlive its owner. So why did a company built on permanence need you to buy five more pairs? This week we trace the 1460 from a broken foot in postwar Munich to a £3.7B IPO — and the...