Business

How Hoka Built a Billion-Dollar Shoe Brand

Ecommerce on Tap by Sourcify by Ecommerce on Tap by Sourcify

May 26, 202600:46:30Business

Why did a strange-looking running shoe with giant foam soles become a billion-dollar brand? This week on Ecommerce on Tap, Aaron Alpeter and Mark Riskowitz break down the story of Hoka—from its origins in the French Alps...

About This Episode

How Hoka Built a Billion-Dollar Shoe Brand is an episode from Ecommerce on Tap by Sourcify by Ecommerce on Tap by Sourcify. Why did a strange-looking running shoe with giant foam soles become a billion-dollar brand? This week on Ecommerce o...

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Published May 26, 2026, 00:46:30 long, audio available.

How Hoka Built a Billion-Dollar Shoe Brand

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