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How Hoka Built a Billion-Dollar Shoe Brand artwork
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How Hoka Built a Billion-Dollar Shoe Brand

Ecommerce on Tap by Sourcify by Ecommerce on Tap by Sourcify

May 26, 202600:46:30Business

Why did a strange-looking running shoe with giant foam soles become a billion-dollar brand? This week on Ecommerce on Tap, Aaron Alpeter and Mark Riskowitz break down the story of Hoka—from its origins in the French Alps...