Everyone's Shouting "Use AI!" No One Talks About ROI.

How can eCommerce founders actually use AI to save time, reduce costs, and build leverage—without getting lost in hype or gimmicks? In this episode, I sit down with Kevin Williams, founder of Ascend Labs and long-time ECF member, to break down where AI is delivering real, practical value for online businesses today. Listen in as we explore concrete automation examples, founder-led AI marketing workflows, how to think about LLM optimization, and what AI-driven workforce disruption may mean over the next few years. Kevin also shares how he's building AI-first systems inside his own company, why measurement matters more than tools, and how founders can position themselves for what's coming in 2026 and beyond. You can find show notes and more information by clicking here: Interested in our Private Community for 7-Figure Store Owners? Learn more here . Want to hear about new episodes and eCommerce news round-ups?

You can listen to Everyone's Shouting "Use AI!" No One Talks About ROI. online on Radio and Podcast. Open the player on this page to stream the available audio.

Everyone's Shouting "Use AI!" No One Talks About ROI. is an episode from eCommerce Fuel by Andrew Youderian.

This episode is 48:44 long.

This episode was published on Jan 2, 2026.

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