Why You Can't Trust Shopify's Sales Numbers — and More with Drew Fallon on Ecom Finance

Do you know where your money is really going? In this episode, I sit down with Drew Fallon, founder of Iris, to break down the financial realities behind growing a brand. If you're in that mid-7-figure range or pushing toward $10M+, this is where things start to get complex—and where small mistakes get expensive fast. You'll learn what really happens behind the scenes of finance planning and analysis, the biggest mistakes brands make when it comes to contribution margin, and why so many businesses think they're profitable when they're not. Listen in as we unpack what Drew is seeing across real brand data, from overhead quietly eating into profits to margin compression across channels like Amazon. We also talk about what separates brands that scale profitably (and even take dividends) from those that stall, plus the smartest financing options available right now. And don't miss hearing how AI is changing bookkeeping and forecasting, as well as what we consider one of the most important foundations for growth at any stage. You can find show notes and more information by clicking here: Interested in our Private Community for 7-Figure Store Owners? Learn more here . Want to hear about new episodes and eCommerce news round-ups?

You can listen to Why You Can't Trust Shopify's Sales Numbers — and More with Drew Fallon on Ecom Finance online on Radio and Podcast. Open the player on this page to stream the available audio.

Why You Can't Trust Shopify's Sales Numbers — and More with Drew Fallon on Ecom Finance is an episode from eCommerce Fuel by Andrew Youderian.

This episode is 53:09 long.

This episode was published on May 1, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from eCommerce Fuel when more episodes are available from the podcast feed.