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Using storytelling to shape public perception
Stella Low of Dell talked with PRWeek executive editor Bernadette Casey about using storytelling to strengthen media relations, how to approach the media when there is a big story to tell, and the ways data and measureme...
About This Episode
Using storytelling to shape public perception is an episode from Earned Media Rising by Earned Media Rising. Stella Low of Dell talked with PRWeek executive editor Bernadette Casey about using storytelling to strengthen media relations, how...
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This episode belongs to Earned Media Rising.
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Episode Details
Published Nov 19, 2018, 00:16:56 long, audio available.
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