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Earned Media Rising

Earned Media Rising

Earned Media Rising is a deep dive into the world of communications and marketing as senior-level communicators from global brands and leading agencies highlight best practices, thought lead...

Episodes

8 episodes

Episode 16: Pete Marino - How to wear the many hats of today’s communications leader

Pete Marino, chief public affairs and comms officer, MillerCoors; president, Tenth and Blake, discusses what it means to be a modern comms l...

00:19:45Oct 31, 2019

Episode 17: Ron Culp - Shaping the future of the PR industry

Ron Culp, professional director, DePaul University Public Relations and Advertising Program, discusses the future of the PR industry.

00:21:07Oct 31, 2019

Episode 15: Earned Media Measurement – At a Tipping Point

Is Edelman and Cision’s Communications Cloud Partnership a watershed moment in the PR world? In this podcast, Kevin Akeroyd, CEO of Cision,...

00:21:20Oct 2, 2019

Data and measurement: How's PR's dynamic duo drive results

Anthony Chiaravallo, SVP, integrated media, BCW, sits down with PRWeek managing editor Gideon Fidelzeid to talk about how new measurement to...

00:21:00Jan 15, 2019

Using storytelling to shape public perception

Stella Low of Dell talked with PRWeek executive editor Bernadette Casey about using storytelling to strengthen media relations, how to appro...

00:16:56Nov 19, 2018

How paid, earned, and owned can benefit each other in times of crisis

Michele Moore and Jeanine Liburd discuss the strengths of paid, earned, and owned media in handling a crisis, how do you determine the best...

00:26:17Nov 2, 2018

Changing the narrative: PR and the media landscape

Nadine General of Dixon Schwabl and the PGA’s Sandy Cross chat with Bernadette Casey, executive editor, PRWeek, about whether the need to en...

00:22:47Nov 1, 2018

Integrating marketing and communications to drive business value

Susan Corcoran, SVP, director of publicity and strategic partnerships, and Leigh Marchant, SVP, director of marketing and business developme...

00:20:58Nov 1, 2018