Episode 16: Pete Marino - How to wear the many hats of today’s communications leader
Oct 31, 2019 - 00:19:45
Radio and PodcastLive Radio & Podcasts
Business
Integrating marketing and communications to drive business value
Susan Corcoran, SVP, director of publicity and strategic partnerships, and Leigh Marchant, SVP, director of marketing and business development, both of Random House Group, sit down with PRWeek managing editor Gideon Fide...
About This Episode
Integrating marketing and communications to drive business value is an episode from Earned Media Rising by Earned Media Rising. Susan Corcoran, SVP, director of publicity and strategic partnerships, and Leigh Marchant, SVP, director of mark...
Podcast
This episode belongs to Earned Media Rising.
Listen Online
Use the player on this page to stream the episode online.
Episode Details
Published Nov 1, 2018, 00:20:58 long, audio available.
Related Episodes
Continue listening to more episodes from Earned Media Rising.
Episode 17: Ron Culp - Shaping the future of the PR industry
Oct 31, 2019 - 00:21:07
Episode 15: Earned Media Measurement – At a Tipping Point
Oct 2, 2019 - 00:21:20
Data and measurement: How's PR's dynamic duo drive results
Jan 15, 2019 - 00:21:00
Using storytelling to shape public perception
Nov 19, 2018 - 00:16:56
How paid, earned, and owned can benefit each other in times of crisis
Nov 2, 2018 - 00:26:17
Changing the narrative: PR and the media landscape
Nov 1, 2018 - 00:22:47
Questions About This Episode
What is Integrating marketing and communications to drive business value about?
Susan Corcoran, SVP, director of publicity and strategic partnerships, and Leigh Marchant, SVP, director of marketing and business development, both of Random House Group, sit down with PRWeek managing editor Gideon Fidelzeid to discuss connecting earned media to broader marketing and communications directives, how the drive toward integration has changed responsibilities, and how it has changed team and workflow expectations.
Where can I listen to Integrating marketing and communications to drive business value?
You can listen to Integrating marketing and communications to drive business value online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is Integrating marketing and communications to drive business value from?
Integrating marketing and communications to drive business value is an episode from Earned Media Rising by Earned Media Rising.
How long is this episode?
This episode is 00:20:58 long.
When was this episode published?
This episode was published on Nov 1, 2018.
Can I save Integrating marketing and communications to drive business value for later?
Yes. Use the heart button on the episode page to add it to your favorite episodes list.
Are there related episodes from Earned Media Rising?
Yes. This page shows related episodes from Earned Media Rising when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to Integrating marketing and communications to drive business value?
You can listen to Integrating marketing and communications to drive business value on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
Integrating marketing and communications to drive business value is from Earned Media Rising by Earned Media Rising.
What are the episode details?
Published Nov 1, 2018 and 00:20:58 long