Ep 645: DTC Rundown: "Don't Run Ads Until $10M?," Evergreen vs Campaigns, and Sites Built for the Wrong Customer

The New Fundamentals of Brand Strategy (While Shipping Hundreds of Ads a Week), With Eugene Healey

Oct 5, 2026 - 00:41:41

Brand strategist Eugene Healey on DTC marketing at high creative volume: why creative is the new targetin...View more

Black Friday Discount Strategy for DTC Brands Hooked on 30% Off AKNF

Oct 2, 2026 - 00:42:02

How do you run Black Friday when your DTC brand is already hooked on discounts? Split your customers into...View more

How to Test Connected TV for a DTC Brand: $20K a Month for 60 Days Harness the Halo 4/6

Oct 1, 2026 - 00:39:51

Carve Designs gave connected TV 60 days at a $20K monthly minimum before deciding it worked, which is abo...View more

How Terra Kaffe Pre-Sold 10,000 Espresso Machines With No Reviews

Sep 28, 2026 - 00:48:11

How do you grow a DTC brand without a big brand awareness budget? Terra Kaffe founder Sahand Dilmaghani p...View more

Meta Partnership Ads Now Make Up 30 to 50% of the Ads on Our Biggest Accounts

Sep 25, 2026 - 00:31:10

What are Meta partnership ads, and how should a DTC brand test them before Q4? They run through a creator...View more

Raising Prices in DTC: How Last Crumb Sells a $140 Cookie Box

Sep 21, 2026 - 00:43:17

How do you raise prices on a DTC brand without killing demand? Derek Jaeger founded Last Crumb in 2020, p...View more

Google Ads Brand Keywords: Cut 80% of Brand Spend, Buy New Customers Instead

Sep 18, 2026 - 00:25:45

How much of your Google Ads budget goes to your own brand name? Most DTC marketing teams cannot answer th...View more

Under $50M: Half the Trade Budget Goes to Retail Media Harness the Halo 3/6

Sep 17, 2026 - 00:26:20